What is an SEO?
Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to enssure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Complete SEO process can be divided in Modules
Module 1:
This module is about Initial Site and Target Audience Analysis:
Discussion with client / Q&A about the site, target audience, business etc.
Initial site analysis including Page Rank, link-popularity & search engine saturation analysis
Module 2:
This module is about Search Engine Friendliness Analysis:
Site design, navigation, HTML code and file name analysis.
Module 3:
This module is about Keyword Research and Competition Analysis:
Study of about 200 business specific keywords and short-listing 10 most potential final keyword phrases.
Module 4:
This module is about Content Analysis:
Content analysis based on the 10 finalized keyword phrases.
Module 5:
This module is about SEO Copywriting / Copy Optimization:
SEO copy optimization for existing content of the site including Meta Tags, Alt Text, Title Attributes and Anchor text.
Module 6:
This module is about Site Code Optimization:
Customized optimization of different important pages with 10 keyword phrases.
Creation of targeted, optimized Meta tags. Recommendation of optimized filenames, image names & directory names.
Creation of customized 404 Error Page.
Creation of a search engine friendly site map.
Creation of optimized text-based navigation of the site.
Optimizing inter-linking within the web pages of the site.
Recommendations for controlling content headings through optimized CSS
Addition of robots.txt file for excluded content
Hand-submissions of the Home Page and Site Map to major search engines and directories:
Hand-submissions to Free search engines & Directories Submission Report
Module7:
This module is about Ranking Report:
Detailed Ranking Report after 4-8 weeks of final submission across various Search Engines.
Evaluation of pre-optimization and post-optimization ranking and visibility analysis.