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Boomerang, Don`t Ricochet your Web Site Visitors
By Judy Cullins


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You don`t win your Web site visitors` trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here`s some ways to get people to keep coming back to your site:

1. Upload new, original, and useful content often.

On every Web page put a notice: "Bookmark Our Site.? We update material weekly. Then deliver your promise and upload those free articles, book excerpts and tips. Blatant adss such as banners turn visitors off. Give them original information they can`t find anywhere else.

Design Agency Manchester
The old website that was created by a Design Agency Manchester has served you proud for the past 2 years and when you first started up in business it was just what you needed to give you an immediate online presence. That was then and this is now, a few years down the line, and the time is right to enhance the current site to reflect your business growth. As the business has developed you are receiving more telephone calls from potential customers asking you to provide them with further details about the services and goods that you supply. This is one area where the website could work on your behalf as a few additional pages could be added with that contained useful information. Therefore you have been in touch with the Design Agency Manchester that helped to create your original site. They did a fabulous job first time around and people always give you positive comments about your site. With this in mind you have asked the Design Agency Manchester to provide you with a larger package. They`ll be designing a new 6-10 page website that will provide your customers of old and new with far greater detail about your firm and the products and services that it provides.

2. Give information away for free.

People want and expect free information on your Web site. After realizing your value as an expert, they will start to trust you, and eventually buy from you.

3. Publish your own ezine.

Target it to your specific audience. If you help people find the best career for them, collect emails from people looking to change careers.

Start with a monthly ezine, then see if you can do it bi-weekly. If you don`t stay in regular touch with your possible buyers they will forget you and your products. People want to connect Online so they can trust you as their savvy friend. If they like your ezine they will recommend it to others.

4. Give people a reason to go to your site.

In your ezine, before you include your featured article, column, or other tips, place near the top of it: Three Reasons to Visit My Site:  Then give them an offer they can`t refuse such as a free eReport or eBook. Next, follow that with other specials or discount offers you want to sell this particular month such as "Create Passive and Active Income with eBooks."

5. Offer a "Discounts of the Month" navigation link on your home page.

Once your visitors find this one, they will be back each month to see your new offers. If you are like me and other Web visitors, you don`t want to miss anything.

6. Host a discussion group on your site to bring back your visitors more often.

Here, they can interact fully as you share your knowledge and offer suggestions. This project will take more of your time than others, but may be worth it to develop more trust. If you don`t use this idea, gather up your answers to clients` or visitors` questions. Use these in a special Frequently Asked Questions (FAQ) column. In the past, I offered free answers for writing books on the Web site: AsktheExpert.com.

7. Include "useful links "as a navigational bar on your home page where you post other related Web sites and a short description.

This adds value to your site because people like the convenience of shopping for services and products?all on one Web site?yours!

These Web site marketing tips are just the beginning. Be patient with the process. For every improvement you make, be sure it really is an improvement. Use a market survey with savvy friends and associates. Ask they to vote from 1-10. Does this move you to want to find out more? Does this feature enhance my site or not?

For more tips, see "free articles" at www.bookcoaching.com.

For more information about this article and/or the author visit http://www.bookcoaching.com

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